Rosemary Mercedes
As Senior Vice President, Communications, Rosemary Mercedes oversees BBC Studios’ communications strategy in the Americas. With teams in New York and Los Angeles, Mercedes is responsible for initiatives across a range of businesses, including content sales, licensing, direct-to-consumer ventures, and the Los Angeles Production arm, and for growing the profile of BBC Studios and its…
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Lucy Chang
As Senior Vice President of Finance & Accounting for BBC Studios’ Los Angeles production arm, Lucy Chang is responsible for all aspects of corporate accounting, the U.S. IP&F annual budget, quarterly forecasts, and long-range financial plans for the P&L and cash flow. Lucy partners with local and UK teams to provide expertise and analyses for…
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Luke Ashwell
As Senior Vice President, Strategy & Business Development, Luke Ashwell is responsible for leading the design and delivery of BBC Studios’ strategy, with a specific focus on a portfolio of top global customers. Working across production and distribution, Ashwell provides leadership and strategic support on business development, partnership management, and insight. Ashwell has held a…
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Eve Frederick
As Senior Vice President of Production, Eve Frederick is a key leader of unscripted production for BBC Studios’ Los Angeles production arm. She supervises the production teams on a variety of BBC Studios-produced titles, including three series under the Emmy®-winning Life Below Zero banner for National Geographic, Murder Among the Mormons for Netflix, Ex-Rated for…
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Beth Anderson
As General Manager, FAST Channels, Beth Anderson leads BBC Studios’ global FAST initiative, developing audience and platform relationships and serving a dynamic selection of channel brands across the Americas, EMEA, and beyond. Anderson manages a growing team of business development, scheduling, and account management staff to develop meaningful paths to content distribution and advertising revenue…
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Suzy Raia
As Senior Vice President, Consumer Products and Business Development for BBC Studios – Americas, Suzy Raia is responsible for driving the licensing and consumer products strategies across BBC Studios’ portfolio of properties for the U.S., Canada, and Latin America. Overseeing a variety of intellectual properties, Raia’s purview includes product licensing across multiple genres, including factual…
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Jennifer Ball
As Senior Vice President, Marketing, Jennifer Ball is responsible for elevating and growing the BBC Studios brand across multiple business units in the U.S., Canada, and Latin America. A builder of premium media brands, Ball oversees a portfolio of marketing disciplines, including research, brand marketing, direct-to-consumer marketing, and content licensing. Before joining BBC Studios, Ball…
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William Greswell
As EVP, Digital Strategy, William Greswell is responsible for leading BBC Studios’ direct-to-consumer strategy in the digital space. Greswell was previously SVP, Strategy & Research, where he oversaw strategy development, audience and market research, and insights for BBC Studios across the Americas, providing senior strategic leadership and support for business development, commercial deal-making and partnerships,…
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Kelly Miller
As Senior Vice President, Scripted Strategy, BBC Studios – Americas, Kelly Miller is responsible for managing co-production activity in the U.S. across drama, comedy, and children’s with television and digital clients. Before joining BBC Studios, Miller was SVP, International Strategy at Endeavor Content, where she led efforts to supercharge foreign-language productions, building a significant project…
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Tara Maitra
As Chief Commercial Officer, Tara Maitra oversees the commercial growth strategy for BBC Studios in the U.S. She is responsible for identifying new revenue-generating opportunities and impactful partnerships, while amplifying the existing licensing, home entertainment, and BBC Learning businesses. Before joining BBC Studios, Maitra was the Chief Revenue Office at BDEX, a data exchange platform…
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