BBC AMERICA and Women’s Media Center Launch Strategic Alliance, Kicking Off With a Proprietary Research Study on the Impact of Female Representation
New York, NY – BBC AMERICA and WOMEN’S MEDIA CENTER have entered into a strategic alliance, with the goal of expanding both the diversity and representation of women in media. In the coming months, BBC AMERICA and WOMEN’S MEDIA CENTER will partner on initiatives to enrich, engage, and enlighten through proprietary analysis and content alliances as…
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BBC Worldwide North America Appoints Sergei Kuharsky Executive Vice President, Franchise and Digital Enterprises
New York, NY — Sergei Kuharsky has been appointed Executive Vice President, Franchise and Digital Enterprises, BBC Worldwide North America. Kuharsky, who joined BBC Worldwide North America in April, 2016 was most recently Senior Vice President, Strategy and Business Development. Kuharsky will continue to report to Ann Sarnoff, President, BBC Worldwide North America. In his…
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Soumya Sriraman Appointed President of Upcoming SVOD Service BritBox, North America
New York, NY – Soumya Sriraman has been appointed President, North America of the soon-to-launch subscription video on demand (SVOD) service, BritBox – a joint venture between BBC Worldwide, the commercial arm of BBC, and ITV, the UK’s biggest commercial broadcaster, effective immediately. Sriraman was most recently Executive Vice President of Franchise and Digital Enterprises…
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BBC Worldwide North America Appoints Sergei Kuharsky to SVP, Strategy and Business Development
New York, NY – BBC Worldwide North America announced today the appointment of Sergei Kuharsky to Senior Vice President, Strategy and Business Development. Based in New York, Kuharsky will report directly to Ann Sarnoff, President, BBC Worldwide North America. In this key leadership role, Kuharsky will be responsible for helping to drive growth across the…
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BBC StoryWorks Reveals New Facial Coding Research Result on Content-Led Marketing Study
New York, NY – BBC StoryWorks, the content marketing arm of BBC Advertising, has revealed the results of research on the emotional impact of content-led marketing on BBC.com’s verticals (non-news) by measuring consumers’ subconscious reaction to campaigns. The research, titled ‘The Science of Engagement,’ combines traditional metrics with facial coding to understand how brands can…
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BBC Worldwide Bolsters Ad Sales Team; Appoints Dawn Williamson to SVP, Advertising Sales, and Tim Wastney to VP, Advertising Sales
New York, NY – BBC Worldwide North America announced today the appointment of Dawn Williamson to Senior Vice President, Advertising Sales and Tim Wastney to Vice President, Advertising Sales to bolster the ad sales division based in the U.S. and Canada. Williamson, who will be based in New York, will be responsible for the delivery of…
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BBC Worldwide Announces Jane Tranter Leaving/Matt Forde Appointment
Los Angeles, CA – BBC Worldwide North America, the commercial arm of the BBC operating in the U.S. and Canada, today announced Jane Tranter, Head of BBC Worldwide Productions and Adjacent Productions, will step down from her position effective August 14, 2015. She will be succeeded by Matt Forde, current EVP, TV Sales & Digital…
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Susana Voets Joins BBC Worldwide Productions and Adjacent Productions as Vice President, Communications
Los Angeles, CA – BBC Worldwide North America announced today the appointment of Susana Voets to the role of Vice President, Communications for BBC Worldwide Productions and Adjacent Productions, the production arms of BBC Worldwide North America. Based in Los Angeles, Voets will report to Christine Black, SVP, Communications & Events for BBC Worldwide North…
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Herb Scannell to Conclude Successful Tenure as President, BBC Worldwide North America; Ann Sarnoff Promoted to Succeed Scannell
New York, NY – BBC Worldwide today announced Herb Scannell has decided to step down as President, BBC Worldwide North America and Ann Sarnoff, currently COO, BBC Worldwide North America has been promoted to the position. Scannell will turn over day-to-day operations to Sarnoff on August 1, 2015, but will remain with the company through…
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Sandra Mackechnie Joins BBC Worldwide North America as Vice President, Digital Ad Sales, Canada
Toronto, Canada – BBC Worldwide North America announced today the appointment of Sandra Mackechnie to the position of Vice President, Digital Ad Sales for BBC.com, Canada. Based in Toronto, Mackechnie will be responsible for generating new business and expanding the existing business across a number of digital platforms and custom creative solution opportunities. She will…
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