Top Gear on History Reaches Nearly 2 Million Total Viewers
Top Gear on History®
Reaches Nearly 2 Million Total Viewers and 1.1 Million Adults 18-49 and 25-54 In Series Premiere
Top Gear is History’s Seventh New Series to Debut above 1.0 million in A18-49/A25-54 in 2010
New York, NY – HISTORY® continues its phenomenal ratings success as the network premieres Top Gear to nearly two million viewers as well as 1.1 million Adults 18-49 and 25-54, this past Sunday evening. This is the network’s seventh series debut above 1.0 million in key demos Adults 18-49 and Adults 25-54 in 2010. As well, Top Gear’s key target demo of Men 18-49, saw an increase of 19% vs. its lead in.
TOP GEAR, 10-11PM
- Total Viewers: 1.9 million
- A18-49: 1.1 million
- A25-54: 1.1 million
- M18-49: 848,000
- M25-54: 772,000
The U.S. version of TOP GEAR, produced by BBC Worldwide Productions and a co-production between HISTORY and BBC Worldwide, showcases an offbeat celebration of automobiles and driving, airs Sundays at 10pm, and is hosted by comedian and car buff Adam Ferrara, champion rally and drift racer Tanner Foust and racing analyst Rutledge Wood.