December 5, 2014

Palladia to be Only U.S. Television Network to Air Inaugural BBC Music Awards Live on Thursday, December 11 at 3PM ET in Exclusive Deal with BBC Worldwide North America

One Direction, Coldplay, Ed Sheeran, Clean Bandit, Calvin Harris, Paloma Faith, Catfish and The Bottlemen, Labrinth, Ella Henderson, and Take That Perform From London’s Earl Court

New York, NY Palladia, Viacom’s hi-def music channel, is exclusively bringing the best of the UK to the US as it unites with BBC One, Radio 1, and Radio 2 to premiere the inaugural BBC Music Awards Thursday, December 11 at 3PM ET LIVE and commercial free from London’s Earl Court.

Hosted by BBC personalities Chris Evans and Fearne Cotton, the BBC Music Awards will see some of the biggest names in the biz performing their biggest hits including: One Direction, Coldplay, Ed Sheeran, Clean Bandit, Calvin Harris, Paloma Faith, BBC Introducing’s Catfish and The Bottlemen, Labrinth, Ella Henderson, and Take That – with further acts to be announced in the next seven days. A selection of artists will be accompanied by the prestigious BBC Concert Orchestra.

The first-of-its-kind extravaganza highlights the best in popular music from across the UK and around the globe over the past year. Tune-in for surprising artist collaborations, live musical performances and the crowning of the BBC Music Award’s British Artist of the Year, International Artist of the Year, and Song of the Year, a fan-voted category.

 Bob Shennan, Director of BBC Music says: ‘I’m thrilled that in its first year, Palladia are broadcasting the BBC Music Awards live across America.  I hope that viewers enjoy the show, which promises to be a night, or afternoon in the US, to remember. ’

The BBC Music Awards premieres Thursday, December 11th at 3 PM ET on Palladia. It will encore a number of times over the weekend, including a primetime airing that evening at 8 PM ET.

 The BBC Music Awards are executive produced by Guy Freeman and distributed by BBC Worldwide.

About Palladia

Palladia, Viacom Media Networks’ high-definition music channel, launched in January 2006 and features original music-based programming for a variety of music genres, including hip hop, rock, country, pop, contemporary, classic rock, alternative rock, soul and more, as well as HDTV acquisitions and original content from Viacom Music Group’s MTV, VH1, and CMT family of services. The channel has grown to 32 million households and is available on major U.S. carriers including Comcast, Cox, Verizon FiOS, Time Warner, Dish, DIRECTV, Charter, AT&T u-Verse, Cablevision and Insight.

About BBC Music

BBC Music, the BBC’s strongest commitment to music in 30 years, officially launched in October this year with the very first pan BBC channel broadcast of God Only Knows, an extraordinary reworking of The Beach Boys’ classic song uniting 27 internationally acclaimed artists from across the musical genres including Dave Grohl, Chris Martin, One Direction, Pharrell, Stevie Wonder and Brian Wilson.  The BBC Music Awards is another step in an ambitious wave of new programmes, innovative partnerships and ground-breaking music initiatives.