Disguise Announces New Costume Rights for BBC Studios’ Preschool Hit Bluey
Poway, CA – Disguise, Inc., the Halloween costume division of leading toy and consumer products manufacturer, JAKKS Pacific, Inc., today announced U.S. rights for the hit children’s animated television program Bluey, produced by multi Emmy® award-winning Ludo Studio. Disguise is set to design, market, manufacture, and distribute costumes and costume accessories for Bluey commencing in 2021. This fun, new line will debut as a first-to-market launch at Walmart in the U.S. this fall.
“Bluey explores the important themes of family life, parenting and imaginative play. It has a huge fan base of preschoolers and parents that will be thrilled with our new line of Bluey costumes.” said Tara Hefter, EVP and GM of Disguise, Inc. “Our new partnership with BBC Studios has created some exciting new additions to our 2021 line. We expect to see a positive reaction from fans and at retail this fall.”
“Bluey is our fastest growing show in the U.S. and we’re looking forward to this meaningful partnership with Disguise that will bring the Bluey characters to life with their high quality costumes and accessories,” said Suzy Raia, VP Consumer Products and Business Development, BBC Studios. “Bluey fans will now have the chance to dress up this Halloween and be a part of this sweet Blue Heeler family.”
Owned by JAKKS Pacific, Inc (NASDAQ:JAKK), Disguise is a world leader in design and development of inventive and cutting edge costumes and accessories with licenses for the hottest properties and distribution across the world.
Disguise’s costumes for Bluey will be available only at Walmart this fall 2021.
About Disguise, Inc.:
Since 1987, Disguise has been a global leader in the costume and dress up industry creating innovative and trend setting costumes and accessories for the largest U.S. and international retailers, specialty and pop up stores. Based in San Diego, Disguise designs and manufactures millions of products each year for the hottest licensed brands in movies, television and video games for the U.S. and international markets. With new styles for every day dress up or occasions including Halloween, Book Day, Carnival and Purim, Disguise brings smiles and creates memories for kids and adults alike. To see Disguise’s extensive collection, please visit www.disguise.com and follow us on Instagram (@disguise.costumes), Twitter (@DisguiseInc) and Facebook (Disguise Costumes).
Disguise is a trademark of Disguise, Inc.
About JAKKS Pacific, Inc.:
JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include; Fly Wheels™, Kitten Catfe™, Perfectly Cute™, ReDo™ Skateboard Co, X-Power™, Disguise®, Moose Mountain®, Maui®, Kids Only!®; a wide range of entertainment-inspired products featuring premier licensed properties; and C’est Moi™, a new generation of clean beauty. Through JAKKS Cares, the company’s commitment to philanthropy, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkstoys), Twitter (@jakkstoys) and Facebook (JAKKS Pacific).
©2021 JAKKS Pacific, Inc. All rights reserved.
About Bluey
Bluey follows a loveable, inexhaustible 6-year-old Blue Heeler pup, Bluey, who lives with her Mum, Dad and her 4-year-old little sister, Bingo. The series showcases the everyday events of family life – from going to a restaurant and visiting the hairdressers to catching the bus or having a playdate – and celebrates these moments, turning ordinary experiences into extraordinary imagination-packed adventures.
Bluey is produced by Ludo Studio for ABC KIDS (Australia) and co-commissioned by ABC Children’s and BBC Studios. Financed in association with Screen Australia, Bluey is proudly 100% created, written, animated, and post produced in Brisbane Queensland, Australia, with funding from the Queensland Government through Screen Queensland and the Australian Government.
About BBC Studios
BBC Studios, a global content company with bold British creativity at its heart, is a commercial subsidiary of the BBC. Able to take an idea seamlessly from thought to screen and beyond, its activities span content financing, development, production, sales, branded services, and ancillaries across both its own productions, and programs and formats made by high-quality UK independents. Award-winning British programs made by the business are internationally recognized across a broad range of genres and specialisms, with brands like Dancing with the Stars/Strictly Come Dancing, Top Gear, Doctor Who and Bluey. BBC Studios has offices in 22 markets globally, including ten production bases in the UK and production bases or partnerships in a further nine countries around the world. The company, which ordinarily makes around 2,500 hours of content a year for both the BBC and third parties including Apple, Amazon and China Mobile, is a champion for British creativity around the world. It is also a committed partner for the UK’s independent sector through a mix of equity partnerships, content investment and international distribution for program titles. To the BBC, BBC Studios contributes both cash dividends and funds for program-making, supporting the license fee and enhancing programs for UK audiences.
In the Americas, BBC Studios – with team members across the region – manages joint venture relationships with AMC Networks for flagship channel BBC AMERICA (U.S.) – home of original series Killing Eve and global brands Seven Worlds: One Planet, Doctor Who, and Top Gear – and with ITV for SVoD service BritBox (U.S./Canada), as well as a strategic partnership in Canada with Blue Ant Media for BBC Earth Channel. The company also operates a robust linear and digital content sales and co-productions operation, as well as a franchise management business. In addition, BBC Studios operates a major production unit in Los Angeles responsible for the highly-rated, Emmy®-nominated Dancing with the Stars and multi-award-winning Life Below Zero. In Brazil, through a production partnership with Endemol Shine, local production Dancing Brasil has become a breakout hit. In addition, the company has recently launched BBC SELECT in the U.S. and Canada, an ad-free, digital streaming channel offering unrivalled content across culture, politics and ideas, on Amazon Prime Video Channels and the Apple TV app.
Follow us on Twitter: @BBCStudiosUSPR | BBC Studios Press Room