November 9, 2020

Bluey Theme Tune Available Online For First Time

Listen to the release here

New York, NY – In news that will get tails wagging, BBC Studios and Demon Music are thrilled to announce that the Bluey theme tune is available now on digital platforms including Amazon, Apple iTunes, Spotify, and YouTube Music. The release includes the catchy and popular 25-second intro loved by fans around the world, as well as an extended version of the theme tune.  

Signalling the start of each play-filled episode, the theme tune is composed by Bluey’s composer Joff Bush. Loved by parents and kids alike, the music from the series has also received industry recognition with Joff Bush nominated for ‘Best Music for Children’s Television’ at the 2020 Screen Music Awards in Australia.

The release is marketed by Crimson, a division of the Demon Music Group Ltd, a catalogue marketing company owned by BBC Studios. Demon Music Group Ltd have global rights to release music from the animated series, including the highly anticipated Bluey album, also composed by Joff Bush. The album will be released initially in Australia and the U.S., with the rest of the world to follow shortly afterwards. More details about the Bluey album will be announced later this year.

Bluey is a multi-award winning Australian children’s series that has taken Australia and the U.S. by storm and is charming audiences across the globe. Loved by parents and children for its heartfelt and funny portrayal of young family life and celebration of play, the series follows Bluey, a six year-old Blue Heeler dog, who loves to play and turns everyday family life into extraordinary adventures that unfold in unpredictable and hilarious ways, bringing her family, friends and community into her world of fun.

In June 2019, BBC Studios struck a global broadcast deal with Disney to premiere Bluey on Disney Junior and Disney+ in all territories outside Australia, New Zealand and Greater China. Bluey arrived stateside with an impressive pedigree and reached 16 million total views across Disney Channel and Disney Junior in Q4 2019. Q1 2020 marked Bluey as a top 6 Disney Junior series with kids and girls 2-5, and a top 5 series with boys 2-5. Across Disney Junior and Disney Channel in Q1 2020, Bluey reached 15.6 million individuals over the age of 2, reaching 21% of all kids 2-5.* This summer, Bluey ranked number 1 on DisneyNOW for 17 weeks.** The second season of Bluey reached 11 million individuals over the age of 2 across Disney Channel and Disney Junior.***

In Australia Bluey is the most watched series ever on ABC iview, with over 300 million plays across series 1 and 2.**** The series has enjoyed critical success internationally, winning an International Emmy Award in the ‘Pre-school’ category in March 2020.

Fans can stream and download the Bluey theme tune wherever they listen to music online, with pricing dependent on the chosen platform. A list of some of the participating platforms is available here.

*Source: NMR Live+7 data based on Q120 (Jan-Mar); 6+ minute qualifier for reach. Ranks exclude movies, late night, specials, sports, and shorts. 13+ telecast limit. **Source: Omniture, 7/1 – 9/20/2020 ***Source: NMR, L+7, 6/29 – 9/27/2020.

****Source: OzTAM (VPM & Begin Event Data) 01.10.2018 – 07.05.2020

About Bluey

Bluey is produced by Ludo Studio for ABC KIDS (Australia) and co-commissioned by ABC Children’s and BBC Studios. Financed in association with Screen Australia, Bluey is proudly 100% created, written, animated, and post produced in Brisbane Queensland, Australia, with funding from the Queensland Government through Screen Queensland and the Australian Government.

About BBC Studios

BBC Studios, a global content company with bold British creativity at its heart, is a commercial subsidiary of the BBC. Able to take an idea seamlessly from thought to screen and beyond, its activities span content financing, development, production, sales, branded services, and ancillaries across both its own productions, and programs and formats made by high-quality UK independents. Award-winning British programs made by the business are internationally recognized across a broad range of genres and specialisms, with brands like Dancing with the Stars/Strictly Come Dancing, Top Gear, Doctor Who and Bluey. BBC Studios has offices in 22 markets globally, including ten production bases in the UK and production bases or partnerships in a further nine countries around the world. The company, which ordinarily makes around 2,500 hours of content a year for both the BBC and third parties including Apple, Amazon and China Mobile, is a champion for British creativity around the world. It is also a committed partner for the UK’s independent sector through a mix of equity partnerships, content investment and international distribution for program titles. To the BBC, BBC Studios contributes both cash dividends and funds for program-making, supporting the license fee and enhancing programs for UK audiences.

In the Americas, BBC Studios manages joint venture relationships with AMC Networks for flagship channel BBC AMERICA (U.S.) – home of original series Killing Eve and global brands Seven Worlds: One Planet, Doctor Who, and Top Gear – and with ITV for SVoD service BritBox (U.S./Canada), as well as strategic partnerships in Canada with Blue Ant Media for BBC Earth Channel and Corus for BBC Canada. The company also operates a robust linear and digital content sales and co-productions operation, as well as a franchise management business. In addition BBC Studios operates two production units with team members across the regions.  The primary unit in Los Angeles is responsible for ratings juggernaut and Emmy®-nominated Dancing with the Stars and multi-award-winning Life Below Zero.  In Brazil, through a production partnership with Endemol Shine, local productions Dancing Brasil and Bake Off Brasil have become breakout hits.

About Demon Music

Demon Music Group are a catalogue marketing company owned by BBC Studios, specialising in the exploitation of audio rights across physical and digital.

About Ludo Studio

Ludo is a multi-Emmy® and Logie award-winning Australian studio that creates and produces original scripted drama, animation and digital stories that are authored by incredible local talent, distributed globally and loved by audiences everywhere. You can find more at

Press Contacts:

BBC Studios
Kimberly Ehlmann

Grand Communications (on behalf of BBC Studios)
Alison Grand