February 21, 2017

BBC Worldwide to Samba with RecordTV in its Debut of Dancing with the Stars in Brazil

The local version of the show – Dancing Brasil – hosted by Brazilian megastar, Xuxa premieres on primetime in April and marks the first format agreement with the leading Brazilian TV Network Rede Record

Liverpool, UK – BBC Worldwide, the commercial arm and main subsidiary of the British Broadcasting Corporation (BBC), announced today the premiere on Brazil’s RecordTV of Dancing Brasil, the local adaptation of Dancing with the Stars, one of the British company’s most globally successful franchises. Dancing Brasil is BBC Worldwide’s first agreement of its kind with Rede Record, a major Brazilian Free-to-air TV network.

Produced by RecordTV and Endemol Shine Brazil in partnership with BBC Worldwide, and hosted by television’s super celebrity, Xuxa Meneghel. The first primetime version of the popular program in Brazil will air every Monday at 22:30 starting in April, and will feature thirteen, 90-minute episodes and a stellar cast.

Dancing Brasil underscores our commitment to Brazil, while reflecting our strategy to bring the best BBC properties to the widest possible audiences in Latin America,” said Anna Gordon, Executive Vice President and Managing Director, BBC Worldwide Latin America/US Hispanic. “By partnering with Rede Record to produce and air the local version of one of BBC Worldwide’s most successful titles, we are now able to take Dancing with the Stars to every corner of the country.”

“We are very excited to bring one of the most prestigious titles in the planet to the Brazilian market and are confident that Dancing Brasil will reach the extraordinary audience levels it has reached globally on on our network,” said Marcelo Silva, Artistic Vice President, Record TV.

“We are pleased to start our recently signed production agreement with BBC Worldwide with the local adaptation of a great show like Dancing with the Stars, helping the company meet the growing demand for acclaimed British titles that resonate with Brazilian audiences,” stated Juliana Algañaraz, Managing Director Endemol Shine Brazil.

The format license for Dancing with the Stars, the world’s leading dance entertainment brand, has been sold to over 50 countries and over 300 seasons of the format have aired across the globe.

Prominent celebrities join professional dancers in staging choreographies in a wide range of genres and styles, from waltzes, fox trots and the cha-cha-cha to samba, rumba and paso doble. The Brazilian version of the show will showcase the beauty, glamour and elegance of dance in a weekly spectacle judged by a panel of experts culminating in a grand finale in which the three best teams will compete R$ 500,000 in prize money and the prestigious Dancing Brasil title.

Dancing Brasil will air live from Record TV’s Rio de Janeiro studios every Monday from 22:30 to midnight starting in April. Hosted by legendary Brazilian superstar, Xuxa Meneghel, it will feature 14 couples, each made up of a famous personality and a professional dancer and is produced by General Director Rodrigo Carelli.