August 28, 2012

BBC Worldwide Latin America Strikes First-Time Drama Deal for Sherlock and Robin Hood with TV Azteca

Rio de Janeiro, Brasil – BBC Worldwide Latin America announced today at their 9th annual BBC Worldwide Showcase Latin America, a content deal with TV Azteca for the popular character-led dramas, Sherlock and Robin Hood. This marks the first sales deal for drama titles with the free-to-air Mexican broadcaster.

Helen Jurado, VP Sales & Distribution, BBC Worldwide Latin America, said: “We are seeing an uptick in demand for our broad-range of programming across the region and in particular for our high-quality dramas. We believeSherlock and Robin Hood will be big hits with TV Azteca’s audiences and are likely to set them apart from the competition.”

Pedro Lascurain, Director of Acquisitions, TV Azteca, said: “We are pleased with this deal with BBC Worldwide Latin America which marks the continuation of a long-standing relationship. Sherlock and Robin Hood are excellent shows and we feel they will be a huge success with our audiences in Mexico.”