BBC Studios appoints Dion Vlachos as SVP of Consumer Products, North America
New York – July 14, 2025 – BBC Studios has appointed media and licensing industry leader, Dion Vlachos, as SVP of Consumer Products, North America. In this role, he will be responsible for driving new opportunities and maximizing growth for BBC Studios’ diverse portfolio of brands including Bluey, Doctor Who, and new businesses in the U.S. and Canada. Dion will report to Suzy Raia, who leads the Global Consumer Products team, and will be based in Los Angeles.
BBC Studios Brands and Licensing extends audiences enjoyment of their favorite programs and brands through innovative partnerships and licensing of IP including Bluey, Doctor Who, Top Gear, Dancing with the Stars and BBC Studios’ factual umbrella brand BBC Earth, the home of internet-breaking documentary series such as Blue Planet II, Frozen Planet II and Planet Earth III.
Dion most recently served as EVP of Consumer Products & Experiences for Paramount Global, building merchandise programs across categories for the full portfolio of Nickelodeon and Paramount’s franchises including Paw Patrol, Teenage Mutant Ninja Turtles, SpongeBob SquarePants and Yellowstone. Prior to joining Paramount, Dion enjoyed a 22-year career at The Walt Disney Company where he developed brand strategies for blockbuster film franchises like The Lion King, Toy Story, Cars and Finding Nemo and major book franchises like Percy Jackson & the Olympians.
Suzy Raia says: “I’m ecstatic to welcome Dion to the team. Having had the pleasure of working with Dion previously, I know his stellar reputation in market is built off the back of deep knowledge and expertise, phenomenal leadership skills and work ethic that will make him a great fit for the organization. I’m really looking forward to his partnership as I know how much value he brings to global franchises and the teams that build them.”
Dion Vlachos says: “I’m absolutely thrilled to be joining the iconic BBC Studios. This team, under Suzy Raia’s exceptional leadership, is truly world-class and has built an outstanding reputation across the industry. I’m excited to help drive the next chapter of growth and innovation.”
BBC Studios is a global media company borne of the BBC. It makes and distributes the world’s most sought-after content, as well as creating and nurturing iconic brands. BBC Studios is the co-commissioner, distributor and licensor of the multi-award-winning animated series Bluey.
Dion joins at a key moment as the team is building on the momentum of Bluey hitting No.1 most-watched series on streaming in the U.S.* and a feature film set for a global theatrical release in 2027 under the Disney banner. BBC Studios and The Walt Disney Company announced the film in late 2024, with Disney acquiring the global theatrical rights. Following the global theatrical release, the film will stream on Disney+.
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* Nielsen: With 55.6 billion minutes watched, Bluey (Disney+) was the Top Overall Streaming Title & Top Acquired Series. Bluey was also the No.1 most watched series overall for Kids 2-5 and 6-11.
For more information, please contact:
Devin Johnson, BBC Studios
NOTES TO EDITORS
About BBC Studios
About BBC Studios Brands & Licensing
The BBC Studios Brands & Licensing division is the driving force in extending BBC Studios IP through innovative brand extensions, fostering deep fan engagement worldwide. Partnering our iconic brands – including Doctor Who and Bluey – with the world’s biggest brands, promoters and publishers, ignites the imagination of fans and creates memorable brand-fame moments. Our diverse portfolio spans consumer products, live entertainment, gaming and publishing, while BBC Studios Digital drives over 1 billion views per month, offering advertising and branded content opportunities. Supported by award-winning teams, we focus on finding visionary opportunities to enhance global brand impact and digital growth.
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