NEW YORK – March 06, 2024 – R/GA is pleased to announce that, following a competitive pitch process, BBC Studios, the commercial arm of the BBC Group, has appointed the agency as its chosen creative partner to concept and launch a new BBC brand campaign focused on the U.S market. As part of this new partnership, R/GA will be responsible for the creative and strategic direction of an exciting new campaign for the BBC that will encompass film, digital, social, and OOH. The upcoming campaign is set to debut later in 2024.

“The BBC is recognized globally for its first-class content and journalistic excellence. As we continue to grow our presence in North America, we’re excited to bring consumers closer to our brand,” said Jennifer Ball, Senior Vice President of Marketing, Global Media, and streaming at BBC Studios. “R/GA brings dynamism, creativity, and a clear understanding of our values and mission, and together, I’m excited to bring the BBC brand to life for US audiences.”

“For many Americans, the significance of trusted news sources remains paramount in today’s dynamic landscape. This campaign underscores the importance of work rooted in human truth and culture,” said April Quinn, US President of R/GA. “R/GA’s innovative partnership with the iconic BBC brand exemplifies the convergence of pioneering creativity and timeless heritage.”

The BBC’s brand represents trust and is built on a foundation of independence, impartiality, and truthfulness that captivate millions of individuals in the UK and across the globe. As its new creative partner, R/GA will work to highlight BBC’s commitment to delivering quality content and reinforcing its reputation for excellence in journalism, entertainment, and cultural programming. The account will be led by R/GA’s Connected Communications team, spanning the agency’s global creative network.

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About R/GA
R/GA is a global digital design and experience agency, part of The Interpublic Group of Companies (NYSE: IPG), across the United States, Europe, South America, and Asia-Pacific. We help brands and businesses define, envision, and create a more human future through our core practices, including media, connected communications, product and experience, brand relationship design, brand design consultancy, and specialized offerings like R/GA Health and R/GA Ventures. For more information, please visit rga.com.

About BBC Studios
BBC Studios is a commercial subsidiary of the BBC Group with sales of £2.1 billion (2021/22: £1,630 million). Able to take an idea seamlessly from thought to screen and beyond, the business is built on two operating areas: the global Content Studio, which produces, invests and distributes content globally and Channels & Streaming, with BBC branded channels, services and joint ventures in the UK and internationally. Around 2,500 hours of award-winning British programmes are made by the business every year, with over 80% of total BBC Studios revenues coming from non-BBC customers including Discovery, Apple and Netflix. Its content is internationally recognised across a broad range of genres and specialisms, with brands like Strictly Come Dancing/Dancing with the Stars, Top Gear, the Planet series, Bluey and Doctor Who. BBC.com is BBC Studios’ global digital news platform, offering up-to-the-minute international news, in-depth analysis and features. BBC Studios | Website | Press Office | Twitter | LinkedIn | Instagram