BBC.com Builds On A Strong Year – UPS Key Business Executives
New York, NY – Continuing its investment and commitment in the U.S., BBC.com has promoted two of its key business executives.
Based in New York, Miranda Cresswell has been promoted to Senior Vice President, Strategy & Operations BBC.com with Joy Chilowicz upped to Vice President, U.S. Ad Sales, BBC.com.
Webby award-winning, BBC.com, provides in depth coverage of news, business, technology and lifestyle to 17 million users a month*in the U.S. and delivers an influential, affluent audience across web and mobile. BBC.com recently launched a free Audio and Video Breaking News app for the iPad.
Cresswell is responsible for developing and implementing the commercial growth strategy for BBC.com in the U.S. and Canada across services on all platforms. Working with senior BBC editorial staff, Cresswell will oversee operations for the North America edition of BBC.com. She is also part of the global senior executive team setting the global strategy for BBC.com across various business models.
Joy Chilowicz leads on digital ad sales and reports to Mark Gall, Executive Vice President, BBC U.S. & Canada Ad Sales. The ad sales team has experienced outsized gains as well as blue chip digital advertisers attracted to the site’s 17 million monthly unique users which deliver a high net-worth/income, education, business and government leadership audience.
Commented Gall: “Our U.S. advertisers know first-hand that BBC.com’s content and video consistently delivers the huge audience numbers needed that make a difference in an ad campaign, and we draw these users to our site because our standard of excellence in journalism is unmatched.”
*Source: Comscore