November 25, 2013

BBC AMERICA’s Doctor Who 50th Special Delivers Rating and Social Media Records

#1 Highest Rated Telecast Ever for BBC AMERICA

#1 Television Show on Twitter

#1 Television Event Ever on Tumblr

Doctor Who Sets Fathom Events Theatrical Record

Doctor Who Global Simulcast Sets Guinness World Record

Atlantis Delivers Highest Rated Series Premiere Ever on Supernatural Saturday

New York, NY BBC AMERICA’s Doctor Who and new Supernatural Saturday series Atlantis broke records on Saturday, November 23. Doctor Who’s 50th Anniversary special, Doctor Who: The Day of the Doctor, delivered 3.6 million viewers in L+SD for the daytime simulcast and primetime encore.  On Saturday, BBC AMERICA was the #1 cable network on Twitter, Doctor Who was #1 on Twitter in all of television and the series set a record on Tumblr with the highest level of activity of any televised event ever, surpassing the Super Bowl and MTV’s Video Music Awards.

Doctor Who: The Day of The Doctor global simulcast on BBC AMERICA at 2:50pm ET delivered the channel its best telecast ever in L+SD, 2.4 million total viewers and 1.2 million among A25-54. In addition to its premiere on BBC AMERICA, the channel presented sold-out RealD™3D simulcast screenings in eleven cities for eleven Doctors on Saturday.

Doctor Who earned the Guinness World Record for the largest ever simulcast of a TV drama following a massive global campaign which saw the episode broadcast in 94 countries across 6 continents.

“The fan response on-air, in social media and in theaters across the country has been nothing short of incredible.  The 50th Anniversary of this extraordinary program has cemented its iconic status for millions of American viewers and we can’t wait for the Christmas Special,” said Perry Simon, General Manager for BBC AMERICA.

BBC AMERICA’s new fantasy series, Atlantis, delivered the highest rated series premiere ever for Supernatural Saturday with 838,000 total viewers. From the creators of Merlin and Misfits, the 13-part series airing Saturdays at 9:00pm ET, brings to life the vast store of Greek myths and legends re-imagined for a new generation.

Doctor Who’s 50th Anniversary celebration continues tonight (11/25) with BBC AMERICA and NCM Fathom Events presenting RealD™3D screenings in over 660 select movie theaters across the US. Doctor Who: The Day of The Doctor is NCM Fathom Event’s most successful one-night event to date, with record-breaking pre-sales of 175,000+ tickets and the highest web traffic in history.  Theaters are sold out across the country from New York to Los Angeles; Chicago to Orlando; and Dallas to Seattle, among many more markets.

Additional key successes include:

  • Doctor Who: The Day of The Doctor is the #1 season and episode on iTunes and #1 episode on Amazon’s television chart within 24 hours of release.
  • #1 most downloaded episode of 2013 for BBC Worldwide on iTunes (based on first day of sale).
  • In social media, BBC AMERICA ranked as the #1 entertainment network in U.S. cable for the week.
  • On Tumblr, there were 14.5 million views of BBC AMERICA’s Doctor Who Tumblr on November 23.
  • On Twitter, Doctor Who overall generated a total of 1.83 million tweets, topping everything on cable for the week.
  • On GetGlue, Doctor Who recorded the most activity ever for a single show smashing the previous record held by Breaking Bad
  • On November 23, had its best day ever with over 1.375 million global page views. and its Anglophenia blog had its best week ever in page views and uniques.

Doctor Who: The Day of The Doctor will be available as a Blu-ray combo pack or DVD on Tuesday, December 10. Written by lead writer and executive producer Steven Moffat, Doctor Who: The Day of the Doctor stars the Eleventh Doctor, Matt Smith, the Tenth Doctor, David Tennant, companion Jenna Coleman, with Billie Piper and John Hurt.

This Christmas, BBC AMERICA will premiere Matt Smith’s final episode, Doctor Who’s Christmas Special, where Smith’s Eleventh Doctor will regenerate into the next Doctor played by Peter Capaldi.

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Nielsen Media Research, L+SD