Bake Off Argentina Cooks Up Ratings Success For Local TV Broadcaster Telefe
Turner Latin America production Bake Off Argentina, El Gran Pastelero, is the first Spanish-language version of the hit Love Productions reality format. Licensed by the distribution arm of BBC Studios, the show won over local audiences week after week and culminated with tremendous success for Telefe garnering an average rating of 13.8% and viewer share of 54.5% (1)
Miami, FL – The first Spanish-language adaptation of the hugely popular Love Productions format produced in Argentina by Turner Latin America, the leading multiplatform media and content company in the region, and licensed by the distribution arm of BBC Studios has charmed Argentine households and lead audiences with each transmission on Telefe, the country’s largest free-to-air TV broadcaster.
Following its premiere on April 8 with an average rating of 12.8 (2), the Argentine version of the world-famous British baking battle reality show soon positioned itself as the most-watched show on local free-to-air TV and increased its ratings by over 35%. Over the 11 weeks that the show aired, the program grew in popularity as Argentine families followed their favorite contestants, culminating in the final installment on June 24, which netted an average rating of 17.1, with peaks as high as 19.9, and a 70.3% audience share (3). “Bake Off Argentina” was a leading trending topic on social media, along with Gastón Salas and Hernán Lambertucci (the two finalists) and Patagonia (the region of Argentina where the winner, Gastón, is from).
“Bake Off Argentina, El Gran Pastelero underscores our commitment to Argentina while emphasizing our strategy to bring the best of British content and formats to every corner of Latin America,” said David Hanono, SVP of Sales and Digital, BBC Studios Latin America/U.S. Hispanic. “We are confident that our partnership with Turner Productions to bring the local version of one of the most successful formats on Telefe, will pave the way to bringing The Great Bake Off to new markets in South America.”
“From the first day it aired, audiences embraced the concept of the show and followed it closely every Sunday. The ratings and audience share for each installment confirmed our intuition when we decided to produce the first Spanish-language version of the format with the local flavor — that The Great Bake Off’s global success would translate into a hit for Argentine audiences as well,” said Richi Pichetto, VP Content Production at Turner Latin America. “We are currently working on a new local adaptation for the Chilean market that audiences will soon be able to enjoy on Chilevisión.”
Like other international adaptations of the Love Productions format, Bake Off Argentina, El Gran Pastelero featured 12 aspiring bakers of all ages. The series had eleven 75-minute episodes and was hosted by model and presenter Paula Cháves featuring a panel of renowned judges including chef Christophe Krywonis and pastry chefs Pamela Villar and Damian Betular.
Since premiering in the United Kingdom on BBC in 2010, The Great Bake Off has become a television phenomenon around the world. The Love Productions format has already been licensed by BBC Studios to 29 countries, including Australia, France, Poland, South Africa Thailand and most recently Greece.
“The first adaptation in Latin America – Bake Off Brasil – Mão na Massa – was launched in Brazil in 2014 and immediately became one of the most popular shows in the country. Now in its third season, it has increased viewership significantly for SBT on free-to-air TV and Discovery Home & Health on Pay TV, gaining audience year after year on both networks,” Hanono said.
The Great Bake Off is a creation of Love Productions and airs on Channel 4 in the U.K. The show and its format are distributed by BBC Studios.
Sources:
- Kantar IBOPE Media. Averages achieved over the total number of programs between Sunday, 8.04.2018 and Sunday 24.06.2018/ TV Area: Greater Buenos Aires – Household Universe. Average – 13,79% Rating, 54,48% Share, 23,09% Reach.
- Kantar IBOPE Media. Sunday 08.04.2018. Timeslot: 22.30hs – 00:01hs./ TV Area: Greater Buenos Aires – Household Universe: 12,8% Rating, 49,03% Share, 24.0% Reach.
- Kantar IBOPE Media. Sunday 24.06.2018. Timeslot: 22.55hs – 00:13hs./ TV Area: Greater Buenos Aires – Household Universe. Average: 17,1% Rating, 63,98% Share, 24.2% Reach.
Images: https://bbcw.box.com/s/vglzif62iiiaty32u11oq9fo0njjccln
About BBC Studios
BBC Studios, a global content company with British creativity at its heart, is a commercial subsidiary of the BBC. Formed in April 2018 by the merger of BBC Worldwide and BBC Studios, it spans content financing, development, production, sales, branded services, and ancillaries. BBC Studios’ award-winning British programs are internationally recognized across a broad range of genres and specialties. It has offices in 22 markets globally, including six production bases in the UK, and a further seven wholly-owned and production partnerships internationally. The company, which makes over 2,500 hours of content a year, is a champion for British creativity around the world and a committed partner for the UK’s independent sector.
In the Americas, BBC Studios’ production unit in Los Angeles is responsible for ratings juggernaut Dancing with the Stars, critically-acclaimed The Night Of, and award-winning Life Below Zero, while local productions Dancing Brasil and Bake Off Brasil are breakout hits made in Brazil. The company manages joint venture relationships with AMC Networks for flagship channel BBC AMERICA (U.S.) – home of global brands Planet Earth II, Blue Planet II, Doctor Who, and Top Gear – and with ITV for SVoD service BritBox (U.S./Canada), as well as strategic partnerships in Canada with Blue Ant Media for BBC Earth Channel, Corus for BBC Canada, and Knowledge Network for BBC Kids.
About Turner Latin America
Turner Latin America is the region’s leading multiplatform media and content company. Its far-reaching operations include 54 networks in three languages and a presence in 44 countries, including Warner Channel panregional management and ad sales. Its brands are organized into five content groups: Kids (Cartoon Network, Boomerang and Tooncast); General Entertainment (TNT, TNT Series, Space, TCM, I.Sat, Warner Channel, TBS, HTV, MuchMusic, Glitz* and truTV); News (CNN International, CNN en Español, CNN Chile and HLN); and Sports (TNT Sports, Esporte Interativo, EI12 and El Plus). It also owns the open TV network Chilevisión.
About Love Productions
Love Productions is an award winning independent production company creating and producing distinctive factual and entertainment formats for broadcasters worldwide. From the hugely successful global franchise The Great British Bake Off to the critically acclaimed Muslims Like Us, agenda setting Make Bradford British and Benefits Street to entertaining and educational For The Love Of Cars, The Biggest Little Railway In The World, Chronicles Of Nadiya and The Great British Sewing Bee. With a senior creative team with a history of documentary making, Love’s programmes always retain those values in their story telling to produce challenging, informative, warm, witty and entertaining formats.
Press Contacts
BBC Studios Media Contacts
Sandra Lee Caló
Director PR & Communications, BBC Studios Latin America/U.S. Hispanic
+1 305 461 6982
SandraLee.Calo@bbc.com
Laura Paez
Senior Publicist, BBC Studios Latin America/U.S. Hispanic
+1305 461 6971
Laura.Paez@bbc.com
Turner Media Contacts
Celina Rossi
Communications Director, Turner Latin America
Celina.Rossi@turner.com
Carina Risso Patron
Corporate Communications Coordinator, Turner Latin America
Carina.risso@turner.com