New York, New York (August 26, 2024) – CAMP, the Family Experience Company, announced today that it will bring its hit new immersive adventure, Bluey x CAMP, to New York City this holiday season as the 5th stop on its U.S. tour. Starting December 6th, 2024, families can laugh and play with Bluey and her family in a hilarious and heartwarming immersive adventure created in collaboration with BBC Studios at CAMP’s Flagship store on 5th Avenue. Timed entry tickets for Bluey x CAMP are available beginning today and can be purchased here; families are encouraged to purchase tickets in advance for CAMP’s fastest-selling experience ever.

Behind CAMP’s signature Magic Door, families can visit Bluey’s home, a 5,000-square-foot house inspired by the multi-award-winning show and created in collaboration with BBC Studios and the show’s Emmy® Award-winning producers, Ludo Studio. With dancing, games, and a meet-and-greet finale, it’s the ultimate experience for Bluey fans. Guests at Bluey x CAMP will:

• Play their favorite Bluey games, from Magic Asparagus to Keepy Uppy.
• Show off their best moves in Bluey’s playroom as CAMP Counselors activate DANCE MODE!
• Climb through an epic two-story pillow fort and a cardboard box castle (with a slide!)
• Discover hidden Easter eggs from their favorite Bluey episodes nestled throughout the house — garden gnomes, long dog, and tennis balls galore!
• Enjoy short Bluey animations specially created by Ludo Studio to enhance this immersive experience.
• Snap a selfie with Bingo and Bluey in a grand finale meet-and-greet.
• Shop exclusive Bluey x CAMP co-branded merchandise.

“We have anticipated bringing Bluey x CAMP to our Flagship location since the day we created this show in collaboration with the BBC Studios for the US market and here we are!” said Jenica Myszkowski, CAMP’s CEO. “The excitement for Bluey x CAMP has been extraordinary and we are planning for the most spectacular holiday season yet at our 5th Avenue store. We will bring the Heeler Home to our NYC community, to families visiting New York this season, plus Bluey and Bingo holiday gifts co-branded exclusively for this experience. We can’t wait!”

The Magic Door will open to Bluey x CAMP on December 6th at CAMP’s 5th Avenue store. Limited tickets are available starting today, August 26th, 2024, online at camp.com or in person at CAMP, and families are encouraged to plan ahead. Families of 4 or more can benefit from CAMP’s new Top Bunk Membership Program and get a 4th ticket free to this new show.

CAMP and BBC Studios have also collaborated on an exclusive co-branded Bluey collection of toys and merchandise. Giftable favorites from the collection include the Bluey x CAMP Heeler Family Car Doodler, perfect for family vacations; Bluey Ring Tower stackable wooden toy; and and Bluey and Bingo Ears Headbands that will transform little ones into a Heeler. The collection is available in all CAMP stores nationwide and on camp.com.

“It’s been a big year for Bluey, and what better way to end 2024 on a high note than bringing Bluey x CAMP to New York!” said Suzy Raia, SVP Global Consumer Products, BBC Studios.  “Arriving just in time for the holidays, Bluey x CAMP NYC will also give families more ways to laugh, play and pretend into 2025.”

The hit TV show Bluey is loved by kids and grown-ups alike and began 2024 as the most-streamed series across all audiences in the U.S.* Bluey is available on Disney+, Disney Jr. and Disney Channel; the animated series follows Bluey, a lovable and inexhaustible blue heeler dog who lives with her Mum, Dad, and little sister, Bingo.

Bluey x CAMP will be in New York for a limited time before moving to another CAMP location, to be announced at a later date. Bluey x CAMP first opened in Los Angeles in November 2023 and is currently enjoyed by families in Boston, Chicago and will open in Philadelphia at King of Prussia Mall on December 16th. Bluey x CAMP has been enjoyed by more families in more CAMP locations than any other show. For more information, visit camp.com and follow @campstores and hashtag #BlueyxCAMP. Digital assets can be found here.

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*Source: Nielsen Media Research, U.S. data based on Persons 2+ time spent viewing for streaming series tracked by Nielsen through their streaming content ratings (1/1/24-3/31/24).

About CAMP
CAMP is a Family Experience Company that helps answer the question, “What should we do today?” through a unique combination of retail, media, and entertainment. Launched in 2018, CAMP operates nine retail locations in Atlanta, California, Chicago, Massachusetts, New York, Texas, and Washington, D.C., and serves families everywhere via its digital platforms. For more information, visit camp.com and follow @campstores.

About Bluey:

Bluey is produced by Emmy® Award-winning Ludo Studio for ABC KIDS (Australia) and co-commissioned by ABC Children’s and BBC Studios Kids & Family. Financed in association with Screen Australia, Bluey is proudly 100% created, written, animated, and post-produced in Brisbane, Queensland, Australia, with funding from the Queensland Government through Screen Queensland and the Australian Government.

Bluey closed out 2023 as the No. 1 series for preschoolers and kids and was the No. 2 most-streamed series across all audiences, according to Nielsen. The series streams to U.S. and global audiences (outside of Australia, New Zealand and China) across Disney Channel, Disney Jr. and Disney+ through a global broadcasting deal between BBC Studios Kids & Family and Disney Branded Television.

Synopsis: The series follows Bluey, a lovable and inexhaustible blue heeler dog who lives with her Mum, Dad, and little sister, Bingo. Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways, bringing her family and the whole neighborhood into her world of fun.

Bluey | Website | Facebook | Instagram | TikTok | X | YouTube

About Ludo Studio:

Ludo Studio is a BAFTA, multi-Emmy®, Logie and Peabody award-winning Australian studio and one of TIME’s Most Influential Companies of 2024, that creates and produces original scripted drama, animation and digital stories that are authored by incredible local talent, distributed globally and loved by audiences everywhere. ludostudio.com.au

About BBC Studios Brands & Licensing:

BBC Studios Brands & Licensing is the driving force behind innovative brand extensions that excite audiences across the world. We excel at amplifying and extending BBC Studios IP in creative ways that develop and deepen fan engagement across our iconic brands including: Doctor Who, Bluey, Strictly Come Dancing / Dancing With The Stars, Top Gear and BBC Earth.

Our extensive portfolio spans Consumer Products and Licensing (CP&L), including: live entertainment and attractions such as Bluey’s Big Play, Doctor Who’s World of Wonder and the Planet Earth III Live in Concert tour; branded merchandise including fashion, toys and homeware licensed to best-in-class partners; publishing that spans magazines, books, audio books and music releases; plus gaming and interactive experiences. Supported by award-winning teams, we focus on finding visionary opportunities to enhance global brand impact, digital growth and the business models of the future.

We also operate BBC Studios Social, a digital powerhouse commissioning, curating and commercializing the digital footprint of our much-loved brands, connecting global audiences to safe, high-quality content with advertising, sponsorship, and branded content with over 6.5 billion social video views in 2023. Recognized for its excellence, BBC Studios was named the Inaugural European Publisher of the Year at the Lovies 2023.