EXECUTIVE TEAM
William Greswell
Executive Vice President, Digital Strategy
Download: Lo-Res | Hi-Res
William Greswell
Executive Vice President, Digital Strategy

As EVP, Digital Strategy, William Greswell is responsible for leading BBC Studios’ direct-to-consumer strategy in the digital space.

Greswell was previously SVP, Strategy & Research, where he oversaw strategy development, audience and market research, and insights for BBC Studios across the Americas, providing senior strategic leadership and support for business development, commercial deal-making and partnerships, and operations across linear channels, SVOD services, co-productions, and program sales.

Greswell first joined BBC Studios in 2017 as Program Director to lead the merger of the BBC’s two commercial subsidiaries, BBC Worldwide and BBC Studios to form a singular, BBC Studios. Prior to this, Greswell spent over a decade in senior strategy roles for the BBC in the UK.

Before joining the BBC, Greswell worked for Boston Consulting Group, and was part a digital start-up management team during the first dot-com boom of the late 90s/early 2000s.

Greswell holds a degree from Oxford University and currently lives in Manhattan with his wife, Katie, and two children, Betty and Rollo.

All executive BIOS