EXECUTIVE TEAM
William Greswell
Executive Vice President, Digital Strategy
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William Greswell
Executive Vice President, Digital Strategy

As EVP, Digital Strategy, William Greswell is responsible for leading BBC Studios’ direct-to-consumer strategy in the digital space.

Greswell was previously SVP, Strategy & Research, where he oversaw strategy development, audience and market research, and insights for BBC Studios across North America and Latin America, providing senior strategic leadership and support for business development, commercial deal-making and partnerships, and operations across linear channels, SVOD services, co-productions, and program sales.

Greswell first joined BBC Studios in 2017 as Program Director to lead the merger of the BBC’s two commercial subsidiaries, BBC Worldwide and BBC Studios to form a singular, BBC Studios. Prior to this, Greswell spent over a decade in senior strategy roles for the BBC in the UK.

Before joining the BBC, Greswell worked for Boston Consulting Group, and was part a digital start-up management team during the first dot-com boom of the late 90s/early 2000s.

Greswell holds a degree from Oxford University and currently lives in Manhattan with his wife, Katie, and two children, Betty and Rollo.

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