As Chief Commercial Officer for Global Media & Streaming Tara Maitra oversees global syndication and advertising sales, including BBC Studios’ digital news properties and the World News TV channel (ex-UK and Ireland); business transformation and digital business development.  

Maitra first joined the company in 2021 as Chief Commercial Officer for North America and Latin America, where she was charged with leading the commercial growth strategy for BBC Studios in the U.S.  

Before joining BBC Studios, Maitra was the Chief Revenue Office at BDEX, a data exchange platform designed to help companies identify target audiences, where she oversaw revenue growth, business development, and marketing efforts. Prior to that, Maitra spent 11 years at TiVo, where she served on the executive leadership team as Senior Vice President and General Manager for TiVo’s content, advertising sales, and data businesses. Tara was responsible for launching and operating TiVo’s OTT content strategy.  She also had oversight of TiVo’s human resource department. Before TiVo, Maitra held executive roles at Comcast, Primedia, and NBC.  

Maitra has been recognized as a Multichannel News “Wonder Woman” and has been featured multiple times on the CableFax “Most Powerful Women in Cable Tech” and “Digital Hot List.” 

Maitra holds a degree from Washington and Lee University. She lives in New York with her husband, Mark, her two daughters, Annie and Rosie, and their dog, Ginger.