As Senior Vice President, Strategy & Business Development, Luke Ashwell is responsible for leading the design and delivery of BBC Studios’ strategy, with a specific focus on a portfolio of top global customers. Working across production and distribution, Ashwell provides leadership and strategic support on business development, partnership management, and insight.

Ashwell has held a number of senior strategy and business development positions since he joined BBC Studios in 2016. Prior to his current position, Ashwell was Director of Strategy & Business Development for the company’s Global Markets division, where he led initiatives ranging from emerging market entry to AVOD and performance-based deal making. He was also responsible for global franchise strategy across BBC Studios’ most valuable brands, including BBC Earth, Doctor Who, and Top Gear.

Ashwell has over a decade of experience in media and strategy roles. Prior to joining BBC Studios, he spent four years at Deloitte Consulting working across London, New York, and Hong Kong. He also worked for Amazon during the launch of Prime Video in the UK.

Ashwell holds a degree from the University of Nottingham and qualifications from Cass Business School, the Chartered Institute of Management Accountants (CIMA), and the Chartered Institute of Marketing (CIM). He lives in New York City.