As SVP & General Manager, Ad Sales, James Wildbore oversees the global Ad Sales & Storyworks business, where he is responsible for managing performance and key stakeholders, as well as optimizing strategy, structure, and processes to maximize commercial returns on BBC Studios properties.
Wildbore brings more than 25 years of experience in the international media industry to the role. Before assuming his current role and relocating to New York, Wildbore was based in Miami and served as SVP Business Transformation, Global Media & Streaming, leading projects that align and expand the commercialization of global news within BBC Studios.
He first joined the Miami team in 2016 as Senior Vice President of Finance and Business Operations and was named General Manager for BBC Studios Latin America and U.S. Hispanic in 2017, overseeing the regional teams and business operations across Miami, São Paulo, and Mexico City.
Prior to his time in Miami, he was Vice President of Finance for BBC Worldwide Asia (now known as BBC Studios), based in Singapore, where he oversaw finance in the region, as well as providing commercial, operational, business development, and strategic direction.
Before joining BBC Studios, Wildbore held key positions at Disney and Universal across media and theatrical distribution in London, Hong Kong, and Singapore.
Wildbore graduated with a degree in Philosophy, Politics & Economics from Oxford University and holds an ACA certificate from the Institute of Chartered Accountants in England and Wales (ICAEW).
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