BBC Worldwide is the main commercial arm and a wholly-owned subsidiary of the British Broadcasting Corporation (BBC) operating in the U.S. and Canada. The company exists to maximize the value of the BBC’s assets for the benefit of the UK license payer and invests in public service programming in return for rights. The company operates channels, a production arm, consumer products and a digital business, in addition to handling sales & co-productions. Under these businesses fall two key brands in the U.S. – digital cable channel BBC AMERICA and BBC Worldwide Productions, the production arm responsible for the smash hit Dancing with the Stars.